The nexus between determinants of social media effectiveness and purchase intention: special reference to women led smes in northern province of sri lanka

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THE NEXUS BETWEEN DETERMINANTS OF SOCIAL MEDIA EFFECTIVENESS AND PURCHASE INTENTION SPECIAL REFERENCE TO WOMEN LED SMES IN NORTHERN PROVINCE OF SRI LANKA.pdf (35.07 KB)

Date

2021

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University of Jaffna

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Brand loyalty, Consumer perception, Purchase intention, Social media, Women led SMEs

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3343

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ICCM 2021

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