Factors affecting customer based brand equity: evidence from southern province of sri lankan carbonated soft drinks market

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FACTORS AFFECTING CUSTOMER BASED BRAND EQUITY EVIDENCE FROM SOUTHERN PROVINCE OF SRI LANKAN CARBONATED SOFT DRINKS MARKET.pdf (35.32 KB)

Date

2021

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University of Jaffna

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Brand associations, Brand awareness, Brand loyalty, Customer based brand equity, Perceived quality

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3304

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ICCM 2021

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