The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula)

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The impact of promotional mix elements on brand equity;banking sector (banks in jaffna peninsula).pdf (826.31 KB)

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2014

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University of Jaffna

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Promotional mix, Brand equity, Brand imag

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/5181

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Marketing

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