The impact of customer perception of corporate social responsibility on brand loyalty in banking industry in sri lanka (with special reference to kurunegala district)

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THE IMPACT OF CUSTOMER PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY IN BANKING INDUSTRY IN SRI LANKA (WITH SPECIAL REFERENCE TO KURUNEGALA DISTRICT).pdf (35.13 KB)

Date

2021

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University of Jaffna

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Brand loyalty, Corporate social responsibility (CSR), Ethical responsibility, Legal responsibility

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3323

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ICCM 2021

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