The significance of considering the profession in celebrity endorsements

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THE SIGNIFICANCE OF CONSIDERING THE PROFESSION IN CELEBRITY ENDORSEMENTS.pdf (35.23 KB)

Date

Authors

Munasinghe, A.A.S.N.

Gamhewa, S.R.N.

Sugathadasa, S.

Muthukumar, T.C.

Publisher

University of Jaffna

Keywords

Celebrity endorsements, Consumer perception, Profession, Personal care products

URI

http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3354

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