Critical discourse analysis of Tamil cultural identity in celebrity endorsement in advertisements

Thumbnail Image

Files

Critical discourse analysis of tamil cultural identity in celeberity endorsementin advertisements.pdf (303.98 KB)

Date

2016

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

Keywords

Critical discourse analysis, Cultural endorsement, Tamil cultural identity

Citation

URI

http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2112

Collections

Marketing

Endorsement

Review

Supplemented By

Referenced By