Employer Branding in Talent Management: A Review of the literature

Abstract

Employer branding is an important construct in today’s increasingly competitive world with established Talent management. Such a way it becomes more important to identify the factors of Employer branding with value proposition. Therefore this article makes an attempt to trace the factors of employer branding and add some value to the present study literature by conducting a systematic review of the existing literature. The purpose of this article is to provide a comprehensive overview of the factors of employer branding. A structured literature review is carried out to identify the critical factors of employer branding in Talent management. Finally Identified factors of Employer Branding from previous studies have been summarized to explain the current state of the concept.