Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention

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Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention.pdf (210.57 KB)

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2018

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Vavuniya Campus of the University of Jaffna

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3157

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Marketing Management

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