A forward-thinking conceptual framework for creative teaching in next-gen digital marketing education

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Primary A forward-thinking conceptual framework for creative teaching in next-gen digital marketing education.pdf (144.47 KB)

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2025

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University of Jaffna

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Digital marketing education, Digital transformation, Experiential learning, Integrated teaching framework, MSMEs, Participatory Action Research (PAR), Peer-to-peer training

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/11392

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Marketing

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