Exploring the Models for linking Micro Marketers and the Management Faculty

Abstract

SMEs sector is fast growing, which needs specific market development for market survival and success. Today's contemporary marketing environment essentials new strategies for this sector. Nowadays SME's are facing several marketing related issues. In all over the world many SME's have applied Guerrilla marketing as the solution for their marketing problems. Guerilla advertising is one of the growing marketing techniques which are used by advertising industry that makes a use of unusual or unconventional means of promoting the product to the market. modern and preferable methods of business promotion: Proceedings 4th International Conference on Contemporary Management Publisher : Faculty of Management studies and Commerce, University of Jaffna Abstract :SMEs sector is fast growing, which needs specific market development for market survival and success. Today's contemporary marketing environment essentials new strategies for this sector. Nowadays SME's are facing several marketing related issues. In all over the world many SME's have applied Guerrilla marketing as the solution for their marketing problems. Guerilla advertising is one of the growing marketing techniques which are used by advertising industry that makes a use of unusual or unconventional means of promoting the product to the market. modern and preferable methods of business promotional activities are always welcomed by the customer to improve the marketing problems in any sector. This research paper has triple objal activities are always welcomed by the customer to improve the marketing problems in any sector. This research paper has triple obj