Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator: Special application to the private commercial Bank in Sri Lanka

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Primary Impact of integrated mobile marketing communication on customer perceived value of services, and the contribution of Technology as a Moderator Special application to the private commercial Bank in Sri Lanka.pdf (6.95 MB)

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2010

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8189

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Marketing

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