Nexus between green marketing mix and customer purchase intention with special reference to restaurants in vavuniya town area

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NEXUS BETWEEN GREEN MARKETING MIX AND CUSTOMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO RESTAURANTS IN VAVUNIYA TOWN AREA.pdf (35.64 KB)

Date

2021

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University of Jaffna

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Customer purchase intention, Green marketing mix, Personal factors, Restaurants

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http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/3272

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ICCM 2021

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