Examining the effect of social media on online reputation management of hotels: special reference to downsouth during covid 19 pandemic - Bandara, W.M.A.H.; Perera, L.A.P.C.; Gangananda, A.M.N.M.; Pattiyagedara, P.G.S.S. (University of Jaffna, 2021)
Keywords: Social media; Online reputation management; Covid 19; New normal; Paid advertising; Viral intimacy marketing